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| Thursday, July 08, 2004 |
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Apple to launch mini iPod globally
By Sheila Jones in New York
Published: July 7 2004 15:45 | Last Updated: July 7 2004 15:45
Apple said on Wednesday it would launch its mini iPod, the digital portable music player, internationally on July 24, with a price tag of $249.
Apple said in March it was delaying the launch of the mini iPod, already on sale in the US, because of surging US demand and a lack of supplies of a vital component. It had intended to launch the product in April.
"The iPod mini has been a smash hit in the US, and we're thrilled to finally be able to offer it to music lovers the world over," said Steve Jobs, Apple's chief executive.
This month, Sony launched a rival to the iPod mini, increasing the pressure on Apple to launch globally and to come up with further innovations in consumer electronics. Philips and Samsung, are expected to launch handheld music and video players later this year.
Apple's core computers business has seen stagnating sales and the company's share price suffered recently after it said it would postpone the launch date for its new iMac computer, missing the crucial back-to- school sales season. |
| posted by Perimbean @ 12:25 AM |
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