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| Wednesday, August 11, 2004 |
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Apple launches graphics software, video bundle
[Los Angeles | Reuters News Service, 11 August 2004] - Apple Computer yesterday began shipping a new program designed to let users create real-time motion graphics and unveiled a discount video-editing software bundle featuring its flagship Final Cut Pro software.
Motion, first introduced earlier this year at a broadcasting convention, costs $299. The Production Suite, which includes Final Cut Pro HD, Motion and DVD Studio Pro 3, sells for $1 299.
Speaking at the SIGGRAPH computer graphics show here, Apple executives said the production bundle, with an effective $500 discount, is designed to get people already paying $999 for Final Cut to upgrade to a more comprehensive package.
While SIGGRAPH has traditionally been the domain of high-end professional graphics companies and researchers who think years ahead of the market, graphics production technology has steadily gone more mass-market. |
| posted by Perimbean @ 8:00 PM |
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