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| Wednesday, February 02, 2005 |
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Apple replaces Google as the top brand of the year
While Google itself had a rocking last year, Apple seems to have impressed the people more around the world when compared to the search engine giant. Apple has redefined the way people and tech critics looked at it. From a company which made expensive computers which few people used… it now sells more than a million songs on their digital music store daily and people are crazy about their products like iPod and iMac. The recent launches in Mac Mini and iPod Shuffle is directly aimed at budget segment and can do wonders for Apple.
Latest news in as a result is not much of a surprise. A poll that asked the top branding professionals in the world about the top brand currently in the world ended up declaring Apple as the winner. It replaced Google from the top when we look at the polls of last year. The survey took the opinions of around 2,000 brand managers, ad executives, and academics and surprised everyone when the results were announced. Much in controversy, the news channel Al Jazeera came it at 5th place.
Ikea and Starbucks took the places between Apple/Google and Al Jazeera to complete the top five. Another surprise was EBay entering the top 10 now with a subtle ninth position. Other brands filling the top 10 were Mini, Virgin, and Nokia. Coca-Cola came at a low 10th. The topper for the polls considering Asia-Pacific brands had Sony at the top, which is now in direct competition to Apple in the digital music player market.
Ikea took the honors for the most famous brand in the European market in the latest results. Virgin, H&M, Nokia, Al Jazeera, Mini, Puma, Zara, BBC, and Audi followed it to complete the European top 10.
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| posted by Perimbean @ 8:00 AM |
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