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| Monday, February 28, 2005 |
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Apple unveils new iPod models
Apple Computer Inc introduced new versions of its hugely popular digital music player, including an iPod mini that can store more songs and it cut the price of the current "iPod mini" model.
Cupertino, California-based Apple unveiled a new "iPod mini" that holds 6 gigabytes of music and will sell for about $250, while it cut the price of its 4 gigabyte model, introduced about one year ago, to about $200.
The company said the 4-gigabyte model's $200 price, down from its previous price of about $250, will appeal more broadly to consumers. The new mini also has improved battery life of up to 18 hours, the company said.
Apple also introduced an "iPod photo" model with 30 gigabytes of memory at around $350, and offered an add-on that allows users to transfer pictures from a digital camera directly into the music player, which has a color screen.
Apple is the No 1 seller of portable digital music players – often called MP3 players – which allow users to carry thousand of songs on a device smaller than a wallet. According to Banc of America Securities, Apple's share of the MP3 player market rose to 40.2 percent in the December quarter, up from 37.5 percent in the Sept. quarter. Apple's new iPod Camera Connector will sell for about $30. |
| posted by Perimbean @ 2:00 PM |
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