Apple Will Rule Home Entertainment By 2013
By Branko Miletic | Friday | 23/05/2008
According to a report by Forrester Research and Computerworld, Apple will be the king of the living room in five years, with the company being firmly implanted in homes by 2013.
According to the report, Apple will leverage its existing products like the iPod, iPhone and Mac and its iTunes and retail Apple Stores that unite home audio and video with IT.
Moreover Forrester has predicted that Apple will:
-- Release a home server that "doesn't contain the word 'server.'"
-- Produce an all-in-one super remote that controls everything musical in the house, including iPods, the home stereo and audio-playing computers.
-- Sell network-enabled digital photo frames and room-specific "clock radios" that stream images and tunes from the server.
-- Extend the AppleTV into Blu-ray territory, or morph it into an Apple HDTV line.
-- Offer in-home installation services.
-- Revamp its Apple Stores into retail outlets that push the digital living room/digital lifestyle.
-- And push iTunes so it ties together digital content with cloud-based updates, remote management and editing.
Furthermore the report also pointed out what Apple would not become in five years. It won't, for example, "turn itself into a company that serves enterprise IT, or one that boasts an end-to-end presence in the mobile market by purchasing a mobile carrier or running its own network".
The report concluded that Apple has bigger ambitions, and that it's only interested in "having a love affair with consumers. And there's no better place for that love affair to culminate than in the home and the living room."
Source: SmartHouseLabels: Apple, Blu-ray, HD, HDTV, iTunes |
